Electra's brilliant sense of style and purpose is reflected in every bicycle they build. Since their early days they've pushed the envelope with the finest cruisers, and comfort and commuting bikes. You'll always find cutting-edge designs and the finest materials and technologies, too. Electra's beautiful rides are engineered, designed and crafted to be enjoyed, ridden and treasured.

In the old days cruisers were cool-looking yet often heavy and best for short cruises around the neighborhood. Electra's original modern cruisers are an update of the classic designs that defined American bikes in the 40's and 50's. They kept the cool style and attitude and discarded the weight and lack of maneuverability going with unique new styles, lighter materials, engineering a better frame with their Flat Foot Technology, and then adding state-of-the-art components. So now you can love the classic look of your bike and ride comfortably for any distance enjoying your classic Electra

Electra has taken cruiser design to the next level, too. Their paint jobs are rich and unique so you stand apart. Their ingenuity doesn't stop with the paint, either. It's carried over to the accessories and components. For example, their spring-cushioned seats, flared fenders and chainguards complement the meticulous finish. And, the whitewall tires, painted rims and sweeping handlebars add a touch of class to every bike.

No other brand of bikes embodies the spirit of the Houston Heights like Electra's seamless integration of classic styling and cutting-edge  technology.  Swing by Blue Line Bike Lab today and we'll get you rolling on your own Electra!